Communication 
No Comments The ad’s intention is to get people to get people to stop smoking and put the harm across of smoking to the people that smoke.
One of the technique’s used is that he has has used a slogan to scare people whenever they take a puff he has put across that every puff you have of a fag it kills you this is done by him saying “A puff of of death sir?” This a great way to get people to quit smoking using slogans like this. He’s even used a slogan that has been used to convince people before “smoking harms you and others around you”.
The audience he’s trying to put this ad across to is people that smoke this ad might not be in effect to some but this might have an effect on people that want to quit.
The ad has a few problems such as: this no real info on the real effect that smoking has on you and what quitting smoking could help you with in the future such as money problems.
People seeing this ad would want to know we’re to go to get this help and what quitting involves such as the Nicolette products available to you to make this a lot easier on you and less stress full.